Email Marketing requires you to track two major figures namely ‘Open Rate’ and ‘CTR (click through rate)’. While the primary target is to influence people to open your email campaign, your CTR defines the actual result of your email marketing. Open rate is not going to help if they read only to delete it. So, you need to target on increasing CTR if you want people to act on your offers.
Let me tell you, successful email marketing requires healthy...
