Tuesday, 29 April 2014

Revealing 6 Tips To Increase Your Email CTR on Auto-Pilot!


Email Marketing requires you to track two major figures namely ‘Open Rate’ and ‘CTR (click through rate)’. While the primary target is to influence people to open your email campaign, your CTR defines the actual result of your email marketing. Open rate is not going to help if they read only to delete it. So, you need to target on increasing CTR if you want people to act on your offers.
Let me tell you, successful email marketing requires healthy CTR. This in turn increases your site traffic almost instantly. So, start on if you have not started yet, and if you already have, follow some simple steps to improve the way you send your emails.

First Tip : Create and Urgency or Scarcity

This is a wonderful tact used in almost all types of marketing. If your reader is delaying the action, most probably he forgets the offer you have given. So, you need to work on an email in way that people act immediately.

Always try to place offer for limited period not more than 48 hours. Or, you can simply create scarcity by placing offer only for first few number of people. This will help your potential users to act on urgently.

Second Tip: Give Relevant Offers

It is really important that your offer is relevant to the needs and interests of your recipients if you want them to click on your offers or even open your email for that matter. For this, you will have to build your email list quite carefully. It does not matter how wonderful your offer is, it will not give you a good CTR if it does not relate to their immediate needs or concerns.

Third Tip: Make Your ‘Call for Action’ Strong

This is a highly crucial tip. I have emails in my inbox that talk stories about I don’t what all, and the real ‘call for action’ is buried somewhere in the middle of long, never ending content. Create a short email with and easy to find call for action. Another solution is to repeat it a few times in your email and making it large and attractive so that no one misses it. Some teasers that do not reveal much about the offer and in turn entice user to click can help too. The idea is to make it compelling. Read this post for more great information about an appealing CTA.

Fourth Tip : Make You Emails Optimized for Mobile Users

Always remember that this is an era of smart phones. Most of your recipients would access your emails through mobile phones or devices. If your email is designed only to run comfortably on computers, you will surely lose a number of potential leads.

Fifth Tip: Test Your Emails Carefully

Test the length of your email, subject info, writing styles and all other factors before finally shooting your emails. Do not forget to add Google Analytics tools to track the performance and results of your marketing effort.

Sixth Tip: Send Short and Snappy Mails

Long, extensive explanations in your email will harm your CTR for sure. People get hordes of promotional emails everyday and do not want to spend time reading through and studying each mail. Make your email as brief as possible.
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