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Wednesday, 13 May 2015

10 Recommendations To Produce High-Quality Content For Your Blog

I personally have always believed that there should not be any trick restricted to any single person, so here in this post I will reveal what tips and procedure I follow for writing exceptional search engine friendly articles.

Here are the only steps required to produce high-quality content on your blog. Assuming you already have selected your topic according to your audience, here are the tips for writing exceptional blog posts.

Tips For Writing High-Quality Articles

1) Researching for a topic:

We just cannot pick up a topic and write about it. In order to make your content worth appreciation, you need to have proper knowledge on the topic. This is where research comes in.

You can research your upcoming blog post by any of the following methods:

1) Wikipedia: Wikipedia is the first and foremost resource when you want to get the basic information as well as data statistics of a subject. But, sometimes this does not just fit all. Wikipedia can sometimes be biased or has information that can be manipulated. In that case, you can include the following tools for research:

2) Google scholar: Google scholar is my go-to source when it writing on topics that need references from university articles, thesis by experts and other published research papers.

3) Google books: Citing quotes and references from books under public domain can be a great add for your blog post. You can customize Google books to source such information for your upcoming blog posts. Project Gutenberg is the largest collection of free books that you can edit, twist and use for your commercial blog posts.

Other such places, where you can find hidden knowledge to make your post outstanding are The Internet Archive which has way too much information that sometimes can be a gold mine, Google Public data also has some wonderful resources based on your niche.

2) Writing headlines:

People have an average attention span of just 8 seconds and no matter how intriguing your blog post is, no one will read it if they are not convinced that it is worth their time within the first few seconds.

So, you have to make your headlines or titles so smart that they just cast a spell on your readers. A boring headline can drive them out even if the content inside is rich in information.

Similarly, a headline that doesn’t deliver its promise will irk your reader and he will never trust your site again. That’s how important headlines are!

Here is an ultimate resource of headlines that work on any content type.

Bonus: Use a free title generator like Portent’s title maker to write breathtaking headlines that will cast a spell on your readers. Try it.

3) Writing the researched data into a well-formatted post:

While all the researched data are valuable, it isn’t actually needed as it is. They will scare your readers away and moreover raw data is useless unless it is meaningfully processed. So follow these tips to get your writing to the next level.
a) Start with a fact, an intriguing question or a positive hope:

Kindling the hope of something good in the reader’s mind can keep him stuck to your post till the end. Facts will help you catch the attention of the reader. While a good hope kindling opening paragraph like the below might get all the positive attention of the reader.

“So, how much did your fruit orchard yield this summer? What if I told you can earn threefold with that much fertilizer and half the labor done? Recent developments in machinery farming equipment have really made farming a single man’s quest.”

As you will notice I started by giving them the hope of earning 3X which is very positive and the reader will surely read further to know how.

b) Do not limit yourself to one-dimensional reader:

In that above paragraph, I started by asking a question to my readers (agriculture or big orchard owners) on the earnings on their farm this year. I never said or gave them a finite number. If I would have said, “I hope you earned above 50$” it would have been a finite question whereas many who earned more or less than that would not read my post further.

Secondly, I did not lure them saying you can make 500$ (again a finite number) more from your farm. I said they can earn three times more which indicates it can be 150$ for someone who earned 50$ and 3000$ for someone who earned 1000$ from their orchards.

This is how I made my content appeal everyone

4) Use long tail keywords:

Keywords are still important if you want some traffic from search engines. However, having keywords less than three to four words makes it quite broad to appeal to a single reader base.

For example, if you (an Australian) weave your content around the keyword “car mechanic shop” you are sure to compete with millions if not billions of other car mechanic shops in the whole world.

Another thing is even if you rank for car mechanics your readers will not be convertible because you simply are not situated near to the location.

Wednesday, 28 January 2015

Tips To Reduce Blog Loading Time and Make it Faster

Blog loading time can dramatically impact your website ranking and conversion. Google considers website’s loading speed as a ranking factor and that is why it is important that we should work to reduce our website and blog loading time. If you are on blogger you hardly notice any downtime and blog slow-downs but WordPress bloggers have one thing to worry about blog loading time. So, in this post I am sharing some tips and tricks to enhance your blog loading time.

Did you know that if an ecommerce site is making $100,000 per day, a delay of 1 second page load time can cost it a yearly loss of $2.5 million? Research also has it that 47% of the readers expect that the websites should load within 2 seconds while a delay of more than 3 seconds can make 40% of your readers to abandon your site.

So, here are some of the best ways to optimize website loading time and get blazing fast websites.

#1 Remove unwanted plugins:

WordPress users have an advantage over blogger blogs due to the fact there are millions of plugins which help them do things they can never imagine doing on blogger or blogs. But sometimes advantages can be the reason of one’s undoing. Many of us install way too many plugins that eat up lot of our server resources and render our blog slow. Here are some tips you should keep in mind while using WordPress plugins:
Disable unwanted plugins:

Try uninstalling plugins like blogger importer (if you have ever imported your blog from blogger to WordPress you tend to have forgotten to uninstall this), All in one favicon (try uploading the favicon into the theme), too many social share plugins, Pinterest pin it plugin (you can use the shareahoilc plugin that has a pin it button for images by default).
Use a single plugin doing the task that require a bunch of plugins.

Many of us use different plugins like one for sharing, one for creating a mobile version of our site and lots more. I suggest using jetpack plugin to do them seamlessly. Another example is you can stop using separate analytics, sitemap and SEO plugins by using the yoast plugin that has all these functionality.

#2 Use a better host:

Self-hosted WordPress blogs have an advantage of choosing their own web host. When it comes to hosting your site you would never want to host on a server that is crappy with no or poor support. I recommend using Bluehost. My several other blogs are powered by Bluehost itself and has no lagging or downtime ever. Read my review of Bluehost here.

Bluehost dramatically decreased my loading time and that’s why I now recommend this 20 years in-service Company to you.

#3) Optimize your images:

Many times we upload images as we find them on the stock photos sites. Though it is said that images increase the visual appeal of the blog but we should be aware that they can dramatically increase the loading time of your blog.

For this we have a workaround. You can upload the images to your WordPress gallery after optimizing them. Here is how to do it:
Decrease the size of the images using is a service from Yahoo that is used to compress images without losing the quality of the image.
If you have png files to be uploaded I prefer punypng that is the best to compress the images without the loss of quality.
Use the WordPress plugin called lazy load that will conditionally load images when the reader scrolls to the bottom of the blog rather than load all the images at once. This way you get a lot of time to load images without affecting the quality of user experience.

#4) Avoid displaying Flash files:

Flash files were once the undisputed king of media files on blog, but not now. I seldom see a reputed or fast loading blog displaying flash files. Flash files are what search bots cannot interpret that’s why they are bad in terms of SEO too. Needless to say they eat up your resources and increase the loading time of your blog.

#5) Use a CDN:

A content delivery network (CDN) is a network of webservers that are distributed across the countries and help in delivering content more efficiently. They are more efficient than a single server that delivers the content to the whole world. If you want to get a clear idea let me explain.

Suppose you have pizzas in your kitchen and your friends are seated at different rooms in a horizontal apartment. If you wanted to take and deliver one pizza at a time what time would you take?

In the second case you have pizzas at the door point of each room and now you have to just go near each room take a pizza and reach to the table of your friend. This is easier and faster than going each time to the remote kitchen and delivering pizzas one at a time.

I prefer using MaxCDN which is by far the best CDN in terms of cost and features. Amazon cloudfront is better than MaxCDN but will drain you of all your bucks and is professionally best suited for ecommerce site and heavy traffic sites like Moz. That’s why MaxCDN is the best for blogs.

#6) Get your codes minified:

When you do an analysis of your page speed with Pingdom or any other tool they show you what element on your site took how much time. You can then clearly see that certain HTML codes including your flashy social subscribers widgets, CDATA sections and other java scripts take significant time to load. Sometimes your theme might also contain certain CSS element that are not really necessary. You should remove all these elements.

You can use the plugin called autoptimize in WordPress to compress your CSS and HTML elements. There is an online tool called minifier for non-WordPress users too.