Blog loading time can dramatically impact your website ranking and conversion. Google considers website’s loading speed as a ranking factor and that is why it is important that we should work to reduce our website and blog loading time. If you are on blogger you hardly notice any downtime and blog slow-downs but WordPress bloggers have one thing to worry about blog loading time. So, in this post I am sharing some tips and tricks to enhance your blog loading time.
Did you know that if an ecommerce site is making $100,000 per day, a delay of 1 second page load time can cost it a yearly loss of $2.5 million? Research also has it that 47% of the readers expect that the websites should load within 2 seconds while a delay of more than 3 seconds can make 40% of your readers to abandon your site.
So, here are some of the best ways to optimize website loading time and get blazing fast websites.
#1 Remove unwanted plugins:
WordPress users have an advantage over blogger blogs due to the fact there are millions of plugins which help them do things they can never imagine doing on blogger or WordPress.com blogs. But sometimes advantages can be the reason of one’s undoing. Many of us install way too many plugins that eat up lot of our server resources and render our blog slow. Here are some tips you should keep in mind while using WordPress plugins:Disable unwanted plugins:
Try uninstalling plugins like blogger importer (if you have ever imported your blog from blogger to WordPress you tend to have forgotten to uninstall this), All in one favicon (try uploading the favicon into the theme), too many social share plugins, Pinterest pin it plugin (you can use the shareahoilc plugin that has a pin it button for images by default).
Use a single plugin doing the task that require a bunch of plugins.
Many of us use different plugins like one for sharing, one for creating a mobile version of our site and lots more. I suggest using jetpack plugin to do them seamlessly. Another example is you can stop using separate analytics, sitemap and SEO plugins by using the yoast plugin that has all these functionality.
#2 Use a better host:
Self-hosted WordPress blogs have an advantage of choosing their own web host. When it comes to hosting your site you would never want to host on a server that is crappy with no or poor support. I recommend using Bluehost. My several other blogs are powered by Bluehost itself and has no lagging or downtime ever. Read my review of Bluehost here.Bluehost dramatically decreased my loading time and that’s why I now recommend this 20 years in-service Company to you.
#3) Optimize your images:
Many times we upload images as we find them on the stock photos sites. Though it is said that images increase the visual appeal of the blog but we should be aware that they can dramatically increase the loading time of your blog.For this we have a workaround. You can upload the images to your WordPress gallery after optimizing them. Here is how to do it:
Decrease the size of the images using smush.it. Smush.it is a service from Yahoo that is used to compress images without losing the quality of the image.
If you have png files to be uploaded I prefer punypng that is the best to compress the images without the loss of quality.
Use the WordPress plugin called lazy load that will conditionally load images when the reader scrolls to the bottom of the blog rather than load all the images at once. This way you get a lot of time to load images without affecting the quality of user experience.
#4) Avoid displaying Flash files:
Flash files were once the undisputed king of media files on blog, but not now. I seldom see a reputed or fast loading blog displaying flash files. Flash files are what search bots cannot interpret that’s why they are bad in terms of SEO too. Needless to say they eat up your resources and increase the loading time of your blog.#5) Use a CDN:
A content delivery network (CDN) is a network of webservers that are distributed across the countries and help in delivering content more efficiently. They are more efficient than a single server that delivers the content to the whole world. If you want to get a clear idea let me explain.Suppose you have pizzas in your kitchen and your friends are seated at different rooms in a horizontal apartment. If you wanted to take and deliver one pizza at a time what time would you take?
In the second case you have pizzas at the door point of each room and now you have to just go near each room take a pizza and reach to the table of your friend. This is easier and faster than going each time to the remote kitchen and delivering pizzas one at a time.
I prefer using MaxCDN which is by far the best CDN in terms of cost and features. Amazon cloudfront is better than MaxCDN but will drain you of all your bucks and is professionally best suited for ecommerce site and heavy traffic sites like Moz. That’s why MaxCDN is the best for blogs.
#6) Get your codes minified:
When you do an analysis of your page speed with Pingdom or any other tool they show you what element on your site took how much time. You can then clearly see that certain HTML codes including your flashy social subscribers widgets, CDATA sections and other java scripts take significant time to load. Sometimes your theme might also contain certain CSS element that are not really necessary. You should remove all these elements.You can use the plugin called autoptimize in WordPress to compress your CSS and HTML elements. There is an online tool called minifier for non-WordPress users too.
