Saturday 13 July 2013

Grow Your Business with Facebook Marketing



When marketing is your business, you need Facebook as your partner. No place else can you get the massive exposure to potential customers at such minimal costs. If you aren’t yet using Facebook as your number one marketing tool, the following article will show you why you should be and how to do it.

Social Media is all about communication, starting conversations that help your business grow. If this is not something you don’t like doing, you should consider hiring someone to do your marketing for you.

Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an large number of people that Like your page. Does this mean if you don’t have 10,000 likes you won’t do business Through Facebook? Not at all, focus on the quality of your likes not the quantity.

Facebook marketing is about talking to your fans. Take everything that is posted into consideration. Lots of successful entrepreneurs have gleaned great marketing ideas right from members of the public. Do not ignore your fans, because you would not be very successful without them.

Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Utilise custom tabs. The tabs will let you present your information in an organized manner. For instance, use a custom tab for any contests you might run.

You can build value for your Facebook campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.

If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.

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